SYSTEMS FOR SCALE
Client acquisition systems for online coaches.
Instant speed-to-lead, automated follow-up, and a pipeline that never drops a lead — built as one system.
3ⅹ
Average close rate after system install
2+
Years operating in paid systems
3.4k+
Lost leads recovered across client portfolios
THE APPROACH
Consistent clients come from systems not effort.
When acquisition is engineered as a system, growth stops swinging with your energy. It becomes predictable, repeatable, and built to compound — instead of something you have to chase every month.
01
Response time before ad spend
Most coaches answer their leads when they get to it, after the session, between calls, tomorrow morning. By then the lead has filled out three other forms and taken the call with whoever replied first.
Your CRM already stores every one of those leads. What it doesn't do is contact them, chase them, or notice when one has gone quiet for four days. Storing is not following up. That gap is the layer I build in.
02
The goal isn't more work. It's infrastructure that compounds. I build acquisition systems that keep producing clients whether you're on the road, on the beach, or building the next thing.
Systems over hustle
03
3× close rate isn't a marketing claim. It's the rolling average across the client portfolio. If a strategy isn't working, I say so. Long careers are built on telling the truth.
Receipts over promises
PERSONAL
I'm Lane - a client acquisition architect for online coaches.
After years in backend systems and online business, I understand both the mechanics of acquisition and the market behind the numbers. Clients come to me for a system: to fix what's actually limiting growth, simplify the path forward, and turn the leads you already have into booked calls. No bloated agency, no busywork — just direct thinking and focused execution where it matters most.
ENGAGEMENTS
How I can help.
Every build starts the same way — a look at where leads are actually dropping in your current setup. What I customize depends on what that turns up.
GROWTH FLAGSHIP
For established coaches doing $10k+/mo, ready to scale past founder-led chaos — with direct access to me throughout.
— Every lead traced from form to deal closed — and a clear system to run it
— The whole system built and installed: intake, follow-up, pipeline, nurture, and your dashboard
— Direct access to me — strategy, market insight, and ongoing optimization
— We grow this together, not a hand-off
FOUNDATIONS
ENTRY POINT
A streamlined, done-for-you paid acquisition service for coaches who need reliable execution and ongoing optimization - without the depth of a full Growth partnership.
If your growth is quietly leaking, you'll feel it before the numbers show it.
Let's look at what's really limiting your growth.